Customers have always been an essential component of every business. They are important factors in your growth and success. As a result, every firm must have an efficient and seamless customer data platform. Many systems have evolved to successfully manage clients as technology and digitalization have advanced. As a result, you can manage your customer information and provide a customised experience. The best 25 customer data systems for agile teams have been examined in this blog. Keep your company’s objectives and goals in mind when selecting the finest software for your corporation.
So, let’s begin by defining a customer data platform and outlining its major benefits for your firm.
Let’s get started!
What exactly is a Customer Data Platform (CDP)?
The Customer Data Platform is defined as follows:
“Software that gathers and organises customer data for better marketing and client retention.” Furthermore, the customer data issue platform assists in segmenting and organising data in order to develop effective and centralised customer profiles. ” As a result, customer data platform CDP is an excellent place to build a consolidated customer database that is available to all other systems. See 20 Best Open Source ERP Software In 2022.
So let’s have a look at some of the most important the advantages of CDC.
The Advantages of Customer Data Platforms
Some of the primary advantages of having a customer data platform for your company are:
- Data Silos: Data silos indicate that data will not be shared across departments, resulting in less cooperation. This is not a healthy organisational practise. As a result, having a single CDP will aid in the elimination of data silos.
- With an efficient customer data platform CDP in place, data is collected directly from the sources, assisting your firm in making the best marketing decisions.
- The Customer Data Platform also assists in the creation of better customer profiles, which aid in becoming more familiar with the consumers.
- Another advantage of having a customer data platform is the ability to deliver unified cross-channel marketing in order to boost ongoing marketing efforts.
Segment provides the data foundation required to convert your company into a customer-centric brand. Collect, organise, and utilise customer data across many touchpoints to make real-time choices that improve customer experiences. Twilio Segment enables you to construct a data toolbox for all of your teams on a single user-friendly platform. Marketers have a unified view of their consumers and may interact with real-time audiences. Data may be accessed by product development teams to have a better knowledge of what customers want. Custom functions and tools may be deployed by engineering teams across any platform.
ActionIQ customer data platform CDP is designed as a solution for chronic customer data fragmentation and comes with a full tech stack for high-performing enterprises. ActionIQ CDP provides real-time data access at every touchpoint of your omnichannel marketing activities. It enables you to better personalise the buyer journey by aligning people, technology, and procedures across many touchpoints. This platform is ideal for businesses seeking improved customer journey management and enhanced segmentation.
Consider Bloomreach Engagement if you want to expand digitally and strategically. This platform not only consolidates your customer data but also improves the whole customer experience. Bloomreach Engagement CDXP enables you to capture, store, and safeguard your own data while also gaining deep customer insights with rich analytics capabilities. This improves your understanding of your consumers’ behaviour and allows for more effective segmentation in a variety of marketing circumstances.
#4. Treasure Data
Through Treasure Data, you can unify sales, marketing, and service for great experiences across your customer data lifecycle. This business CDP creates customer profiles using IoT devices and provides users with access to cutting-edge database tools. It has a lot of features and can handle large amounts of data for better segmentation and more accurate analytics. Treasure Data is highly recommended for large-volume sites that require the integration of numerous data sources because of its high uptime and rapid response times.
Make your organization’s data available to your teams wherever and whenever they need it. BlueConic integrates data from diverse systems into a centralised database to provide a 360-degree perspective of current and future clients. This pure-play CDP integrates and synchronises customer profiles across many ecosystems. This allows you to create thorough customer profiles for more precise segmentation, which improves customer engagement. Its simple interface makes it simple to implement website overlays and bespoke email campaigns. It may be used for more than simple data collection; it can also be used to serve advertisements and promotions.
Understand and interact with consumers in real time. Tealium AudienceStream, in addition to integrating customer data, allows you to access real-time insights to maximise audience interaction. Machine learning technology and extensive tools enable AudienceStream, which can be readily deployed in mid-to-large sized organisations across all sectors. It allows for centralised access from many platforms as well as quick connection with CRM, marketing automation, email applications, and other company systems. This customer data platform CDP is best utilised for handling marketing, customer involvement, and the helpdesk and is highly ranked for personalisation and sophisticated analytics.
Amperity’s AI-powered platform may help you improve your marketing performance. This customer data platform CDP provides a 360-degree picture of your customer profiles; a unified centre for data analytics and client engagement; an integrated data architecture; and AI-driven ID resolution and administration. Amperity, which is commonly utilised by small retail firms, assists you in connecting with, identifying, and understanding your clients. This platform’s insights can help to increase customer loyalty and boost business success.
They create tailored digital experiences and relevant marketing initiatives. Lytics uses machine learning and data science to help data teams and marketers automate campaigns across many channels. Lytics provides a comprehensive customer picture and assists in the generation of data-driven insights for campaign optimization. Use user-friendly technologies for client activation, audience segmentation, and online personalisation, among other things. This customer data platform CDP additionally strengthens your marketing technology stack by integrating with over 80 downstream solutions.
With Hull customer data platformCDP, you can break down data silos and better understand your customer journey. This platform aggregates customer data to keep all of your customer-facing staff on the same page. Hull eliminates the need for time-consuming API interfaces and different technologies that cause delays and inefficient data synchronisation. It combines marketing data, customer service information, and CRM data into a single user profile to ensure consistent representation at all stages of the customer experience.
FirstHive, one of the first CDPs to apply machine learning, has provided favourable outcomes for its users in terms of marketing metrics. It uses machine learning techniques to create unified customer identities from data obtained from various sources. One of the fundamental benefits of FirstHive is that it allows you to manage your customer data while complying with privacy requirements. Another advantage is that it has deep learning capabilities, which allow it to collect data from unstructured sources and provide deep insights through predictive analytics.
Improve your customer involvement throughout the purchase experience. Totango, a customer success platform, gives you real-time access to customer data, allowing you to be proactive while nurturing them at each touchpoint. Totango, which is popular among startups and scaleups, offers both flexibility and scalability in improving the customer experience. You can integrate the platform with your existing tech stack and control all areas of customer interaction from a single dashboard.
MParticle can help you accelerate business by providing a great customer experience. This basic yet powerful CDP offers an easy-to-navigate, easy-to-integrate UI. Marketers and data analysts use it to collect and consolidate customer data from many channels. MParticle, as an infrastructure CDP, may be readily installed in a variety of systems to assist teams in better managing data quality. It may be used to create product roadmaps, track customer journeys, and plan marketing efforts. Predictive analytics, multichannel data collection, customer sentiment tracking, and campaign management are among the instruments in its arsenal.
Create hyper-personalized customer experiences across all of your marketing platforms. The hybrid CDP from Lemnisk is powered by a sophisticated AI engine for intelligent segmentation and channel orchestration. Using an easy customer journey builder, you can increase your conversion and retention rates. It improves customer experiences across all channels, online and offline, by leveraging data from its own machine learning engine. Lemnisk focuses on the banking, financial services, and insurance industries, but its extensive feature set may help businesses in other areas as well.
SALESmanago is one of the most popular CDPs today, distinguished by its no-code AI-driven platform. In one agile platform, it includes customer data management, customer experience improvement, and marketing automation. You can provide hyper-personalized customer experiences across many channels with SALESmanago. To process zero and first-party data, the platform employs AI, big data analytics, and machine learning. It comes with a slew of tools and capabilities for email and social media marketing, lead management, campaign management, reporting, and analytics.
Relax as Autopilot navigates the whole customer experience to convert leads and establish customer loyalty. This marketing automation software integrates your customer data with its agile customer data platform. With a few clicks, you can access a plethora of marketing automation templates to automate your customer experience. Segment your consumers and stimulate them across different channels with customised experiences.
Lexer, one of the top CDPs for retailers, is great for direct-to-consumer businesses seeking an all-in-one platform for sales, marketing, and customer care. Improve your customer engagement with a single customer view and real-time data accessible across many platforms. Intelligent and predictive analytics are achieved via the application of machine learning and marketing models. This allows for more informed decision-making based on data-driven insights.
Collect, convert, and monetize data to achieve scalable personalization. Squeezely CDP centralises all of your customer information and synchronises all of your channels for cross-media marketing campaigns. Squeezely enhances your marketing approach by allowing you to construct an online customer database and track customer behaviour and activity. It is an excellent supplement to the CRM technologies used in extensive market research.
Through a greater understanding of your clients, the SAP Customer Data Platform enables you to create customised encounters. Increase your audience and customer confidence by implementing transparent data control that follows data privacy and compliance laws. Activate the appropriate customer data and distribute it in real time to the appropriate channels. For better segmentation and audience management, get a more complete picture of your consumers.
Wigzo’s combined no-code CDP and smart marketing automation can help you accelerate your eCommerce business. Persuade across channels and convert leads more quickly with smart segmentation, AI automation, business insight, and native analytics. Wigzo simplifies omnichannel automation, ensuring that your brand message is constant across all touchpoints. It also allows you to make data-driven decisions to increase your customer lifetime value.
CrossEngage’s cognitive analytics can help you optimise the usage of your first-party data in campaigns. To solve the complexity of maintaining customer interaction, this robust platform combines customer data with customer prediction. CrossEngage uses automated machine learning and artificial intelligence to provide real-time cross-channel campaign management solutions. It provides a complete picture of each customer and enables advanced segmentation. Its sophisticated models also offer different use cases that are adapted to your specific business requirements.
#21. Acquia CDP
Provide data-driven insights to your customer-facing employees so they can create high-impact campaigns. Acquia’s CDP comes with a slew of tools, pre-built characteristics, and customizable capabilities for comprehensive segmentation, analytics, and automation. Acquia’s contemporary SaaS architecture, which can handle enormous data volumes, also provides excellent scalability. For multi-touch marketing, its machine learning framework provides relevant and actionable insights.
Optimizely Data Platform, formerly Zaius, is a CDP that helps eCommerce businesses create seamless digital journeys for their customers. By aligning your organisational processes around customer data, Optimizely CDP helps you achieve increased customer lifetime value. This allows you to provide relevant experiences throughout the customer journey and increase customer loyalty.
Increase profits without jeopardising customer data privacy. Meiro identifies and unifies your customers’ data using an identity resolution algorithm that is GDPR compliant. Meiro allows you to optimise interactions with your clients. You get a unified view of your customer and the ability to activate data across several touchpoints. Real-time data analysis powered by powerful AI and machine learning provides instant insights, allowing you to develop deep customisation based on precise segmentation.
#24. Apache Unomi
Using an open source customer data platform, you can personalise your customer experience. Apache Unomi is an expandable platform with built-in functionality for handling customer, lead, and visitor data. You can tailor website content to your customers by using Apache Unomi for web customization.It can also capture and track data from mobile apps, allowing you to better understand customer behaviour and activity.
The SessionM customer data management platform collects data from a variety of sources, including mobile applications, eCommerce sites, POS systems, and other channels. It combines all customer data into a single view and provides real-time insights to help you engage consumers at every touchpoint. Machine learning is used by SessionM to improve analytics for relevant and actionable data. As a result, it’s an excellent platform for personalisation, incentives, and gamification.